Silkcoat Joins the Turquality Program
Producing decorative wall coverings since 1993, Silkcoat has been accepted into Turquality, Turkey's most comprehensive branding support program, to grow its brand value on a global scale.
With 13 factories across 5 continents and an export network reaching 83 countries, Silkcoat has taken an important step toward becoming one of the global brands of the Turkish paint industry. Accepted into the Turquality program run by the Ministry of Trade, the brand will accelerate its R&D, design and marketing investments in the coming period.
Support provided under Turquality will be used for overseas store openings, showroom investments, digital marketing and product development. Company officials stated that the program will strengthen Silkcoat's 'Made in Türkiye' vision.
Management, commenting on the acceptance process, announced that they aim to increase the number of export countries to 100 by the end of 2026.