Effect Paints
Decorative effect paints and coatings
Marble Texture
Marmarito
A decorative interior wall paint with a marble pattern, based on an acrylic copolymer binder
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Travertine Stone Texture
Travertino
An antique stone decorative paint based on an acrylic copolymer and cement
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Pearl Texture
Pearl
A premium, water-based, decorative interior topcoat with a pearl appearance, based on a pure acrylic binder and containing pearlescent additives
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Sand Pearl Texture
Palace
A decorative interior wall paint with a textured, pearlescent effect, based on a pure acrylic emulsion binder and containing pearlescent additives
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Cashmere Texture
Cashmere
Cashmere is a series from the Silkcoat Effects Group with pearlescent additives, a velvet-patterned and glossy appearance, based on pure acrylic. It creates lively and dynamic spaces. Thanks to these properties, very smooth surfaces are obtained after application, giving interiors a more aesthetic and modern look
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Decorative Effect
Magico
A color-changing decorative interior wall paint based on a pure acrylic binder
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Marble Effect
Marmarino Plus
A water-based, lime-based decorative interior paint with a marble pattern, based on a pure acrylic binder.
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Decorative Plaster
Decortivo
A decorative paint based on pure acrylic, featuring a white particle textured structure
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Antique Texture
Arteco
A decorative interior design coating based on a pure acrylic binder, pre-colored within the material
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Crackle Texture
Cracos
A decorative interior design coating based on a pure acrylic binder, pre-colored within the material
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Soft Metallic Pearl
Metalico Soft
A decorative interior wall paint with pearlescent additives and pearl-like elegance, based on a pure acrylic emulsion binder
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Metallic Pearl
Metalico
A decorative interior wall paint with pearl elegance, based on a pure acrylic binder and pearlescent additives
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Concrete Look
Betoncoat
A decorative paint with an antique stone appearance, based on an acrylic copolymer and cement
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Pearly Shine
Pearly
A premium, water-based, decorative interior topcoat with a pearl appearance, based on a pure acrylic binder and containing pearlescent additives
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Soft Velvet
Velvetto Soft
Velvetto Soft is a series from the Silkcoat Effects Group with pearlescent additives, a velvet-patterned and glossy appearance, based on pure acrylic, creating lively and dynamic interior spaces
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Velvet Texture
Velvetto
Velvetto is a series from the Silkcoat Effects Group, based on pure acrylic with pearlescent additives, featuring a velvet-patterned and glossy appearance that creates lively and dynamic interior spaces
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Transformation Effect
Viabella
A next-generation, water-based, pure acrylic transformation paint with excellent adhesion to all surfaces
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Our technical team can advise you on surface type, application conditions and coverage.
What are effect paints and which effect suits which room?
Effect paints are decorative paints that give a wall texture, pattern and shimmer instead of a flat colour. Most Silkcoat effect paints are acrylic-based and offer marble, antique stone, pearl, velvet and metallic looks.
For a marble look choose Marmarito or Marmarino Plus; for antique stone and concrete, Travertino or Betoncoat; for pearlescent finishes, Pearl, Palace, Metalico or Metalico Soft; for velvet textures, Velvetto, Velvetto Soft or Cashmere; and for a colour-shifting surface, Magico.
Effect paints are most often used on a single feature surface: a living-room wall, behind the TV unit, behind the bed or in the entrance hall. Because the texture depends on the application technique, it is good practice to try a small sample area before a large wall.
It depends on the product: Velvetto and Cashmere 3.5–4 m²/L, Palace 3–4 m²/L, Marmarito 4.5–5.5 m²/kg, Pearl 2–3 m²/kg per coat. Thick-textured products such as Travertino cover 1–1.5 m²/L. Exact values are in each product’s technical data sheet.
Most products are touch-dry in 15–45 minutes and fully dry in 24 hours. When Travertino or Betoncoat is applied in two coats, the first coat needs 1 day to dry.
Silk plaster is powder polymer-based, mixed with water and applied with a trowel about 1 mm thick. Most effect paints are ready-to-use acrylic products; marble, pearl, velvet or stone looks are created by the application technique.
Most products in this category are decorative interior paints; check the application areas in the technical data sheet before using a product outdoors. For a decorative stone look on facades, use Stone from the Exterior Paints category.